Drugstore Makeup Picks That Are Trending Online

I love a good high-end beauty product, but let’s be real—drugstore makeup is having a moment. TikTok is flooded with viral drugstore finds that people claim work just as well (or even better) than luxury brands. So, I put some of the most hyped-up drugstore products to the test—here’s what actually deserves the attention.

1. The Foundation: L’Oréal True Match Nude Tinted Serum

TikTok says: Lightweight, glowy, and looks like skin.
My verdict: This serum-meets-foundation hybrid is hydrating, blends seamlessly, and gives that fresh, no-makeup makeup look. It’s sheer but buildable, perfect for everyday wear. If you love a natural, radiant finish, this is a win.

2. The Concealer: NYX Bare With Me Serum Concealer

TikTok says: Hydrating, lightweight, and doesn’t crease.
My verdict: I expected this to disappear within a few hours, but it stays put without looking cakey. The texture is creamy but lightweight, making it perfect for dry or mature skin. Definitely worth the hype.

3. The Blush: e.l.f. Halo Glow Beauty Wand

TikTok says: The perfect dupe for the Charlotte Tilbury Beauty Light Wand.
My verdict: The glowy, blendable finish is almost identical to the high-end version—but at a fraction of the price. It gives that soft, flushed glow without shimmer overload. If you love dewy, liquid blushes, this one’s a must-try.

4. The Mascara: Maybelline Lash Sensational Sky High Mascara

TikTok says: Lengthens, volumizes, and holds a curl like a high-end mascara.
My verdict: Believe the hype. The flexible wand makes it easy to coat every lash, and the formula stays smudge-free all day. It gives serious length and definition without clumping. If you’re looking for long, fluttery lashes on a budget, this is it.

5. The Lip Product: Revlon Glass Shine Lipstick

TikTok says: Feels like a luxury lip balm but looks like a gloss.
My verdict: So comfortable, so glossy, and insanely hydrating. It gives that high-shine, Y2K juicy lip look without being sticky. The shade range is also surprisingly good. If you love the sheer, balmy lip trend, you need this.

Summary

Not every viral product is a hit, but these drugstore gems actually deliver. The Maybelline Sky High Mascara, e.l.f. Halo Glow Wand, and NYX Serum Concealer are standouts for me. If you’re looking for budget-friendly beauty that performs like high-end, drugstore makeup is better than ever—and these finds prove it.